Communication Evaluation

A government department ran a series of networking conferences over a number of years.  Lightwell Research undertook a research exercise to recontact conference attendees and establish the extent and nature of the network that developed following attendance.

This enabled the organisation to establish the effectiveness of its activities and fine-tune the agenda for forthcoming events.

Our case studies

Stakeholder Analysis

Describing the key opinion formers and experts for an industry trade association.

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Communication Resource Management

Analysing networks of influence amongst a foreign public.

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Communication Evaluation

Evaluating the success of a networking conference.

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Media Analysis

Understanding your own media profile and that of your competitors.

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Social Media Network Analysis

How the pharmaceutical industry utilised social media marketing.

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Media Issue Analysis

Understanding how social media influences the press and issues develop.

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