Media Analysis

A green energy supplier wanted to understand its own and its industry’s representation in the media in order to maximise media opportunities. We analysed national coverage to establish what was being written where, who was speaking, and how this correlated with recent government announcements in the area.

The insight allowed the company to ensure its messaging complemented media agendas and highlighted future media opportunities.

Our case studies

Stakeholder Analysis

Describing the key opinion formers and experts for an industry trade association.

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Communication Resource Management

Analysing networks of influence amongst a foreign public.

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Communication Evaluation

Evaluating the success of a networking conference.

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Media Analysis

Understanding your own media profile and that of your competitors.

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Social Media Network Analysis

How the pharmaceutical industry utilised social media marketing.

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Media Issue Analysis

Understanding how social media influences the press and issues develop.

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