Media Issue Analysis

An energy company wanted to understand the representation of biofuels in the media, specifically how the debate about biofuel cultivation was being associated with increasing food prices. It hoped to reach an understanding of how the online discussion was influencing, and being influenced by, traditional media reporting.

Lightwell Research worked with Dow Jones Insight to gather and analyse the relevant content from a vast range of sources. This allowed us to see that the debate was developing in a way that was quite different in user generated content to that within the traditional press. In turn, this influenced the company's communication activity according to media type.

Our case studies

Stakeholder Analysis

Describing the key opinion formers and experts for an industry trade association.

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Communication Resource Management

Analysing networks of influence amongst a foreign public.

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Communication Evaluation

Evaluating the success of a networking conference.

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Media Analysis

Understanding your own media profile and that of your competitors.

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Social Media Network Analysis

How the pharmaceutical industry utilised social media marketing.

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Media Issue Analysis

Understanding how social media influences the press and issues develop.

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