Stakeholder Analysis

An industry trade association wanted to approach key opinion formers in order to represent its interests. Lightwell Research identified who those opinion formers were, what they were communicating, where they were communicating and how they were connected to each other.

This allowed the association to target the key stakeholders meaningfully and effectively.

Our case studies

Stakeholder Analysis

Describing the key opinion formers and experts for an industry trade association.

More info

Communication Resource Management

Analysing networks of influence amongst a foreign public.

More info

Communication Evaluation

Evaluating the success of a networking conference.

More info

Media Analysis

Understanding your own media profile and that of your competitors.

More info

Social Media Network Analysis

How the pharmaceutical industry utilised social media marketing.

More info

Media Issue Analysis

Understanding how social media influences the press and issues develop.

More info