Sarah set up Lightwell Research in 2006 to offer a flexible, ad-hoc business research service. Clients have included the Foreign and Commonwealth Office, Vestas, FIFA and the British Council. She also works extensively with Dow Jones Insight in an editorial consultancy capacity.
Sarah first started working in research at Accenture Consulting as a business analyst within their global Knowledge Network. She provided cross-sector research support for business development and thought leadership initiatives. After Accenture, Sarah moved to the communications and public affairs consultancy Hill & Knowlton, to set up a knowledge management and research service for their London office.
Whilst at Hill & Knowlton she worked with other WPP group companies including Kantar Media (previously Millward Brown Precis) and Mindshare, to develop a communications evaluation solution which applied traditional advertising effectiveness methods to public relations campaigns. This experience was invaluable in helping to understand what a first-class evaluation solution could offer. She also oversaw the training programme for the launch of a new knowledge management solution.
Sarah left Hill & Knowlton to travel and then returned to the company as the Head of Business Intelligence for Europe, Middle East and Africa. This role included helping country offices to provide research support in their regions as well as working on business development initiatives and any international pitches.
Sarah has spoken at conferences including ‘PR and the New Media’ and ‘Knowledge Management in a Creative Environment’. She has provided media evaluation training at the Chartered Institute of Marketing.
Sarah holds a BA Cultural and Media Studies and a MA Town and Country Planning.